Seo Glossary 4

Seo Glossary 4 - below are some glosaary terms used in SEO Marketing. 4

Website Optimization Terms - continued

Terms that apply specifically to the Google Search Engine:

M.       PageRank (PR) – this is a special term that is used only, by the Google search
            engine to evaluate your website. Google uses a special mathematical algorithm
            (which is kept secret from the general public) to evaluate the quality and
            importance of your website. It then gives you a rating out of 10 (known as
            page rank or PR) that determines how good your website is. You can have a
            page rank of 1,2,3,4,5,6,7,8,9,10 – 10 being the highest that you can achieve.

     To find out your page rank, download the Google toolbar from the internet.
     Then click within the search box as though you are about to type in a search
     … on the left hand side, you will see a small Google logo, (looks like a G with a box
      around it), click on this and then select “manage…”, then select the ‘more’ tab and
      check the box “Page Rank and Page Info”, then click apply and okay. Now look
      within the toolbar and you will see a little green indicator which shows the page rank
     (PR) for each site you visit whilst surfing the internet.

To do well in the search engines of Google you need good quality back links.

            With the Google search engines you only need a page rank of 3 or 4
            or 5 (depending on your competitors Pagerank) to get in the top twenty for
            a particular targeted keyword.

N. Google Update: Google only updates the page rank of your website every

four months on average, between 90 and 130 days. So your internet marketing

            strategies will not show up fully until the Google update has been made.
            Please remember this. Websites generally take time to increase its pagerank, your aim
            should be to increase your pagerank, by one point per year. This is why Internet
            marketers charge per year, because they know it takes a while to manifest itself.

            The last 3 Google updates have been in Feb 2006, June 2006 and Oct 2006 and Jan
            2007. next update will be may, june 2007

In This Manual we will be specifically focusing on how to do well in the Search Engine of Google.

Please Note: you will automatically do well in Yahoo and MSN by optimizing your website in Google, following this online manual.

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